Vioxx suits could be bitter pill for Merck

STLtoday - Business - Story: "'This has a credibility cost. Merck's brand and stature are tarnished by this,' said David Moskowitz, an analyst at Friedman, Billings, Ramsey. "

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Some doctors had complaints about Merck, saying the company tried to squelch negative opinions on Vioxx's safety and play down the drug's risks. [St. Louis Today]